Stories — Page 2 | The Restaurant Tech Report
Restaurant Growth Brief Practical ideas for traffic, spend, repeat visits and better operations.
Independent operator publication
Stories · Page 2 of 6

Restaurant stories, guides and business spotlights.

Practical reporting for more guests, bigger checks, repeat visits and stronger operations.

More from the archive

72 published articles, shown 12 per page for a faster archive.

Editorial image for Restaurant Fundraisers That Bring New Guests Through the DoorRestaurant Marketing

Restaurant Fundraisers That Bring New Guests Through the Door

A community fundraiser can introduce new guests to a restaurant when the cause, offer, service plan, and follow-up are designed together. Use this framework to make the first visit worthwhile without letting the promotion overshadow the local partner.

Read article
Editorial image for Use POS Sales Mix to Build a Better Restaurant MenuMenu Secrets

Use POS Sales Mix to Build a Better Restaurant Menu

Your POS can show what guests choose, while your recipe and cost process shows what each item contributes. Combine the two, then run one controlled menu test instead of redesigning everything at once.

Read article
Editorial image for Google Business Profile Photo Audit for More GuestsReviews and Reputation

Google Business Profile Photo Audit for More Guests

A first-time guest may study your restaurant photos before reading the full menu. Use this practical audit to show the food, atmosphere and arrival clearly, then verify every important image is live.

Read article
Editorial image for Audit Restaurant Mobile Checkout Before It Costs OrdersCustomer Growth

Audit Restaurant Mobile Checkout Before It Costs Orders

A restaurant can win the menu click and still lose the order at checkout. Use this practical audit to remove mobile friction, protect completed orders, and make the next visit easier.

Read article
Editorial image for Plan a Restaurant Promotion Week Guests Can FollowRestaurant Marketing

Plan a Restaurant Promotion Week Guests Can Follow

Carvel built a week around National Soft Serve Day with different offers by day and channel. Restaurant teams can adapt the structure by giving each promotion one job, one clear rule, and one measurement plan.

Read article
Editorial image for Use AI for Restaurant Growth With Verified DataCustomer Growth

Use AI for Restaurant Growth With Verified Data

AI can help an independent restaurant organize competitive and guest data, but it should not become the source of truth. Start with verified inputs, require human checks, and use each insight to design one measurable growth test.

Read article
Editorial image for How Restaurants Can Test In-Store Audio PromotionsLoyalty

How Restaurants Can Test In-Store Audio Promotions

In-store audio can do more than set the mood. Restaurants can test short, trackable messages that support loyalty, featured-item discovery, and a clear reason to return.

Read article
Editorial image for Audit Your Restaurant's Online Ordering PathCustomer Growth

Audit Your Restaurant's Online Ordering Path

A working order button is only the start. Restaurants can connect local discovery, accurate menu information, a clear ordering destination, and transaction reporting into one path that is easier for guests to complete and operators to improve.

Read article
Editorial image for Turn Guest Votes Into a Restaurant Menu ComebackMenu Secrets

Turn Guest Votes Into a Restaurant Menu Comeback

Wendy’s brought back a fan-requested sandwich after a customer vote. Restaurants can adapt the idea with a practical shortlist, a limited return, and clear measures for demand and the next visit.

Read article
Editorial image for Use POS Reports to Fill Slow Restaurant HoursSlow Nights

Use POS Reports to Fill Slow Restaurant Hours

A POS report can show when sales soften, but the useful question is what to do next. Build a clean baseline, run one measurable traffic test, and judge the result against guest experience and contribution.

Read article
Editorial image for Use Restaurant Guest Data to Plan the Next VisitGuest List

Use Restaurant Guest Data to Plan the Next Visit

Freddy’s reported using guest-level analysis to revisit a menu decision and measure limited-time offers. Independent restaurants can start smaller: ask one question, define one group, and track whether the next visit happens.

Read article
Editorial image for Turn a Grand-Opening Deal Into Repeat Restaurant VisitsRestaurant Marketing

Turn a Grand-Opening Deal Into Repeat Restaurant Visits

Bubbakoo’s Burritos paired its East Windsor opening with an early-arrival giveaway and a same-day BOGO. Restaurants can adapt the structure by connecting the promotion, the guest experience, and a measurable reason to return.

Read article

One practical restaurant growth brief.

Get a short weekly roundup on attracting guests, increasing check size, improving repeat visits, and running a stronger operation.