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Restaurant Marketing

11 published stories in this topic.

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Editorial image for Track Restaurant Promotions with UTM LinksRestaurant Marketing

Track Restaurant Promotions with UTM Links

A clean UTM naming plan can show which restaurant promotion links brought people to your site. Pair that traffic data with completed orders, bookings, or campaign-code use to make the next promotion easier to evaluate.

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Editorial image for Use Google Business Profile Posts to Drive Restaurant VisitsRestaurant Marketing

Use Google Business Profile Posts to Drive Restaurant Visits

Google Business Profile posts can turn a timely restaurant update into a visible reason to visit. Use one clear goal, the right post type, a direct action path, and a simple measurement plan.

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Editorial image for Restaurant Fundraisers That Bring New Guests Through the DoorRestaurant Marketing

Restaurant Fundraisers That Bring New Guests Through the Door

A community fundraiser can introduce new guests to a restaurant when the cause, offer, service plan, and follow-up are designed together. Use this framework to make the first visit worthwhile without letting the promotion overshadow the local partner.

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Editorial image for Plan a Restaurant Promotion Week Guests Can FollowRestaurant Marketing

Plan a Restaurant Promotion Week Guests Can Follow

Carvel built a week around National Soft Serve Day with different offers by day and channel. Restaurant teams can adapt the structure by giving each promotion one job, one clear rule, and one measurement plan.

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Editorial image for Turn a Grand-Opening Deal Into Repeat Restaurant VisitsRestaurant Marketing

Turn a Grand-Opening Deal Into Repeat Restaurant Visits

Bubbakoo’s Burritos paired its East Windsor opening with an early-arrival giveaway and a same-day BOGO. Restaurants can adapt the structure by connecting the promotion, the guest experience, and a measurable reason to return.

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Editorial image for How to Plan a Restaurant Comeback Week That Brings Guests BackRestaurant Marketing

How to Plan a Restaurant Comeback Week That Brings Guests Back

Tijuana Flats planned a six-day Community Comeback Week around its Mobile reopening. Restaurant teams can adapt the structure by giving each day one job and building a measurable path to the next visit.

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Editorial image for How to Test AI for Better Restaurant Promotion ExecutionRestaurant Marketing

How to Test AI for Better Restaurant Promotion Execution

A QSR Magazine contributor described how AI image checks can compare in-store promotion materials with a campaign plan. Restaurant operators can test the idea on one campaign, verify every flag with people, and measure whether corrections improve the guest experience.

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Editorial image for Restaurant Opening Promotions: Plan the Next Visit Before Day OneRestaurant Marketing

Restaurant Opening Promotions: Plan the Next Visit Before Day One

Beyond Juicery + Eatery planned a layered opening-day event for its Brookhaven location. The useful lesson is to build the promotion around capacity, discovery and the guest’s next visit—not just the first rush.

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Editorial image for Dog-Friendly Restaurant Patios: A Growth ChecklistRestaurant Marketing

Dog-Friendly Restaurant Patios: A Growth Checklist

A dog-friendly patio can give pet owners a reason to choose and revisit a restaurant—but only when the rules, layout, staff training, and guest comfort are planned together.

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Editorial image for Turn a New Menu Item Into Repeat Restaurant VisitsRestaurant Marketing

Turn a New Menu Item Into Repeat Restaurant Visits

Detroit’s Original Chicken Shack paired a new tender with a bundle, rewards capture, and a location-level giveaway. The operator lesson is to design the next visit before launch day.

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Editorial image for Ten Low-Cost Ways Restaurants Can Fill Slow NightsRestaurant Marketing

Ten Low-Cost Ways Restaurants Can Fill Slow Nights

A slow night needs a reason to visit, not just a desperate discount. Here are ten practical ideas restaurants can rotate this month.

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